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Thursday, March 29, 2007

Sponsors show the door to Dravid & Dhoni

Rahul Dravid and Mahendra Singh Dhoni have got the axe from their sponsors Sansui and Videocon respectively. Financial Express has quoted Sansui marketing director Anil Khera saying "We have lost Rs 6 crore on our Rahul Dravid ad campaign”. Videocon has spent Rs 15 crore on its ad campaigns on the World Cup. Just before the World Cup, Sachin had lost the lucrative Airtel contract. I have a strange feeling Reebok is next in line!

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